nemozena Is Now Available At The Design House Concept Dubai
NEMOZENA, Spring Summer 2020
Exclusively at The Design House concept store
Following the much welcomed reopening of UAE retail destinations, NEMOZENA, the luxury lifestyle womenswear brand founded in the UAE and made in Italy, is very proud to announce their continued exclusive retail partnership in Dubai with The Design House, a culturally empowered and creatively driven retail space concept located in the heart of DIFC, founded by fashion and luxury entrepreneur, Natalia Shustova. This exciting collaboration is a significant continuation for the brand in the region to grow and reach new heights, and consumers in the aftermath of the global pandemic.
The Design House hand-curated capsule includes seasonal highlights from the NEMOZENA Spring Summer 2020 Collection including iconic pieces, with shapes and styles drawing inspiration from scenery and spaces found within the city as well as in the heart of a Moroccan spice souk. The short turn-up sleeves drawstring and gathered effect dress makes use of sorbet colours to awaken the senses, while the lightweight and reversible jacket coat with matching hat and accessories uses prints inspired by ikat tradition. The short caftan with fringed plastron is a visionary flourish of iridescent effects and bold colour, allowing for maximum-wearability and easy-to-wear effortlessness. In the same line, the round-neck, full volume sleeves blouse accentuates the feminine touch/allure within the collection while a set of straight-leg pants translates to a contemporary feel that is not only comfortable but timeless in its style.
The unique reversible ethos within NEMOZENA’s collections is a fitting acknowledgement to The Design House, whose encouragement, support and development of sustainable fashion is a core element of their retail strategy and consumer promise to be kinder to the planet and conscious consumerism. By introducing and retailing brands that design with environmental impact in mind, including using innovative materials, unique/one-of-a-kind packaging and transformable design, NEMOZENA are proud to be joining their stable of brands from around the world.
“NEMOZENA is a brand that prides itself on bespoke craftsmanship, small quantities and impeccable quality of the pieces in their collections. This combination of efforts from a brand are difficult to find but is everything that The Design House stands for, particularly when it comes to sustainable efforts where production and manufacturing is limited to consider the environmental impact. This is why we connected with NEMOZENA and why we are excited to bring them to The Design House and to a wider audience” says Natalia Shustova, Founder and CEO of The Design House
Located at the prestigious new Gate Avenue in DIFC, The Design House provides the perfect platform for NEMOZENA to take its rightful place amongst the contemporary and dynamic epicentre of Dubai catering to a connected, inclusive and diverse community.
About The Design House
The Design House (TDH) is a culturally empowered, creatively driven retail space concept located in the heart of DIFC. A concept store offering a new retail experience for both designers and customers, the design house is devoted to supporting and showcasing emerging designers, independent artists, creative talents, subcultures and brands, providing them a platform to present and sell their collections to the community.
The Design House is an exploration of modern design, visual culture, and the future of retail. The store aims to create a platform and community, presenting an ever-evolving shopping experience through special events, workshops and performances hosted by creatives from all fields.
Staying aligned with our ethos, we place importance in introducing new or emerging brands and designers, utilising our platform to share undiscovered talent as well as showing support for established brands that we feel fit to our aesthetic and sustainable way of living. The core principal of The Design House is to encourage and support the sustainable development of the design and fashion industry in the Middle East by introducing and retailing the brands that design with environmental impact in mind, including using innovative materials, sustainable packaging.
We carefully select designers and brands that we present and retail in the design house based on the idea that such makers take into account the welfare of people, community, animals and the environment.